These days, free RSS feeds are some of the best ways for an individual to follow the content of their favorite websites. With the best RSS feed reader, such as Chrome RSS, a visitor to a website can easily be informed each time new content is added. This relieves them from having to remember to check back at the website every day in order to make sure they do not miss any of the happenings going on there.
With a Chrome RSS reader, each time new content is added to a website, blog or other web page, the person who has signed up for updates gets an email about it. While, in some instances, the entire blog post or other content can be read entirely online, in most cases, the email contains only a portion of the updated content. In order for the entire post to be read, the individual must then click over to the actual website to finish reading it.
By simply clicking on the link that is included when the Google reader RSS sends out the emails, the person reading the email is taken right to the new content. Due to the other clickable links that are often included within emails like those delivered by the most popular Chrome RSS feeds, an individual can also choose to simply go to the main website instead.
From a marketing standpoint, it makes good business sense for a website to utilize one of the popular RSS feeds. It is an easy way to encourage people who obviously liked the content of the website enough to visit in the first place, to come back and perhaps make a purchase. It also allows the website to gather email addresses. These can then be used to contact those very people who are most likely to return to the website, make a purchase or tell their friends about it. With a Chrome RSS feed you can be assured that you will receive all the information you need in a timely manner as well.